16 Jersey Shore Boutiques to Upgrade Your Vacation Wardrobe

16 Jersey Shore Boutiques to Upgrade Your Vacation Wardrobe

When people think vacation fashion, their minds often go to faux pas like noses slathered in sunscreen and socks with sandals, but it doesn’t have to be this way! There are plenty of Jersey shore boutiques that will have you strutting down the boardwalk in style. Here are just a few:

The Preppy Palm

With products that fit its name, The Preppy Palm in Avalon specializes in preppy brands such as Keepsake the Label and Lilly Pulitzer. Once you shop here, you can trade those tacky Hawaiian vacation shirts for something a little classier.

Summer Studio Avalon

Summer Studio Avalon is for fashionistas with a more unique sense of style. Become a trendsetter with products from local and international unknown designers like tank tops, shrugs, and crystal pendants. The store also sells clothing for babies and kids, homewares, and artwork. Check out their sales online!


It can be harder to find small fashion boutiques for men, but Cape May visitors need not look any further than Galvanic. The store sells neat watches, shoes, bags, and upscale casual clothing. They even have scented candles! Just look for a building with a giant silver X on the front, and you’re there!

Miss Demeanor

This Cape May boutique features up and coming designers, a wide open space, beautiful coats, jewelry from all other the planet, and much more. Miss Demeanor is so popular that it has another location in East Passyunk, so if you live around there you can get a taste of the shore at home!

Heritage Surf and Sport

This Margate shop has been compared to Pac Sun with brands like Billabong and Roxy, but it stands out with its surf store, which provides excellent service to new customers trying to figure out which board and gear is right for their level of experience and budget.

Design Nation

This shop in Margate sells custom T-shirts in small batches, so you don’t have to place huge orders with expensive shipping on sites like TeeSpring or CustomInk. Just bring in your design ideas and the co-owners will help bring it to life on a premium cotton tee!

Free Shop

This eclectic shop in Stone Harbor sells a variety of clothing for consumers of any style. Trendy shirts, cute dresses, gym outfits, and even vegan leather skirts are all available for purchase.

Island Gypsy

This funky Lavallette shop sells unique and artistic clothing well within most budgets!

Hazel Boutique

This tiny Belmar shop has a wide selection of distinctive homemade accessories and clothing. Best of all, the prices are budget-friendly.

Nostalgic Nonsense Vintage Clothing

One fashionista’s trash is another one’s treasure at this Belmar vintage clothing shop. With prices that will please the thriftiest shoppers and frequent sales, there’s no reason not to take a look around and take style inspiration from the past.

Backward Glances

Asbury Park also has a fantastic vintage shop with styles that go back to the 1920s. Along with women’s and men’s clothing, the store sells accessories and collectibles at rock-bottom prices.

Whale’s Tale and Splash Gallery

This Cape May store sells unique accessories, often by local designers, made in America. If you’re looking for more touristy items, the shop also sells beach gifts that you won’t see at other stores. Check out the sales when you walk in!


This Asbury Park shop carries high quality, long lasting, products that never go out of style. Many of them are American-made and come from indie vendors. There are big name brands for sale as well, and for reasonable prices. The store also sells gifts and men’s accessories and grooming products.


This Spring Lake boutique serves customers with active lifestyles, providing athletic wear that can double as casual everyday clothing. For example, if you need to run from an intense workout at the gym to meet up with friends for lunch, you won’t look out of place in either setting. Staple pieces include sweaters, leggings, and layers. Some brands are based locally in New Jersey.

Alicia DiMichele Boutique

This Marlton shop in The Promenade, owned by a reality TV star on the show “Mob Wives.” She used to run stores in Philly and Cherry Hill, but her current project sells her own line and other hand-picked items.

Ragamuffins Children’s Boutique

This Cherry Hill store specializes in fashionable children’s clothes, so your whole family can vacation in style.

These Jersey shore boutiques will make sure your next vacation has the 4 Ss: sun, sand, surf, and style!