Approximately 65% of American travelers use the internet to make their travel plans — that means researching destinations, booking hotels, getting directions and local weather forecasts, finding entertainment, and much more! If you aren’t advertising on the internet, you are missing most of your potential customers!
Nearly half of all weekend travelers are last minute planners — they select a destination and make reservations within two weeks of their trip. So no matter how much you advertised in the pre-season, you may not reach these spontaneous travel planners. Your business needs to be advertised online all year round.
One in ten travelers plan a beach getaway, and those trips often last a week or longer. You know that people are coming to the New Jersey Shore this summer; that’s a given. You need to get your business in front of them BEFORE they get here, or they may never find you.
More and more today travelers are using social media websites like Facebook and Twitter to get word of mouth recommendations and make decisions about the places they want to vacation. You need to get your brand in front of travelers online and on social media websites.
(Statistics from the Travel Industry Association of America)